last modified:2009-10-06 16:27:06
Integrated Marketing Communication Certificate Program
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Program Details
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If you are interested in learning more about the IMC Certificate Program, you can link below for more (printable) information. This link includes information on the IMC target audience, class meeting schedule, cost information, faculty, program goals and objectives, course syllabus, contact information and application form.
Fill out the one-page application form and mail or FAX it to Dr. Tim Larson to show interest in the IMC Certificate Program. You will be contacted once your form is received.
Please note: You must have Adobe Acrobat Reader installed on your computer to print this .pdf form. If you do not have Adobe Acrobat Reader installed on your personal computer, you can download a free copy from Adobe.com
Target Audience
The IMC Certificate is a post-baccalaureate program targeted to communication, marketing, and business professionals and students in all types of organizations who want to become able and knowledgeable integrated marketing communicators and managers.
All organizations --business, government, nonprofit, education, religious, and volunteer-- need marketing communicators. Marketing is synonymous with communicating. A marketer is a communicator. A marketer cannot not communicate. All aspects of the marketing process communicate.
The IMC Certificate Program assumes some basic knowledge of marketing communication theory and practice on the part of applicants but does not require any specific work experience.
Class Meeting Schedule
Formed Spring Semester and continuing on Monday nights from 6 to 9 p.m., the non-credit IMC Program consists of 15 three-hour modular sessions. The next IMC class begins on January 11, 2010 and ends on April 26th, 2010.
Costs
The full tuition for the IMC Certificate Program is $1,500.
Faculty
The supervising IMC Certificate Program faculty members are Tim Larson and Ken Foster. Both are recognized for their knowledge and experience in integrated marketing communication and their teaching abilities. In addition, members from the academic and professional communities are called upon for specialized instruction.
Tim Larson 801 755-3622 tim.larson@utah.edu
Ken Foster 801 541-4391 kensfoster@yahoo.com
Application Procedure
The deadline for receipt of your application is December 5th, 2009.
Fill out the one-page application form and email, mail or FAX it to Tim Larson to show interest in the IMC program. You will be contacted after we receive your one-page application. The remainder of the application materials may follow at a later date.
Send Application Form and Materials To:
Tim Larson
University of Utah Communication Institute
Integrated Marketing Communication Certificate Program
255 South Central Campus Drive, Room 2400
Salt Lake City, UT 84112-0491
Fax: (801) 585-6255
Email: tim.larson@utah.edu
Phone for additional information: 801 755-3622